What is the story about?
What's Happening?
Ed Sheeran is set to perform in a live-streamed concert with NPR's Tiny Desk on September 12, coinciding with the release of his new album 'Play.' This event marks the first-ever livestreamed Tiny Desk concert of this scale, reaching over 60 million subscribers across NPR and Sheeran's YouTube channels. Sheeran will showcase new music using his loop station, offering fans a unique and intimate experience. The concert will be available on NPR Music's YouTube channel and Ed Sheeran's channel, emphasizing the series' commitment to breaking down barriers between artists and audiences.
Why It's Important?
This collaboration between Ed Sheeran and NPR's Tiny Desk signifies a major step in live music broadcasting, leveraging digital platforms to reach a global audience. It highlights the evolving nature of live performances, where artists can connect with fans worldwide in real-time. The event underscores Sheeran's influence as a leading figure in the music industry, known for his record-breaking sales and streaming numbers. It also showcases NPR's innovative approach to music presentation, enhancing its reputation as a platform for authentic and raw artistry.
What's Next?
Fans can tune in to the livestream on September 12 at noon ET, with the concert available for replay on both NPR Music's and Ed Sheeran's YouTube channels. This event may set a precedent for future collaborations between major artists and digital platforms, potentially leading to more live-streamed concerts that offer unique experiences. The success of this concert could encourage other artists to explore similar opportunities, further integrating digital media into the music industry.
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