What is the story about?
What's Happening?
Vacation® has transformed its sunscreen product into a lifestyle brand by capturing a nostalgic mood through its visual identity. Roy Fleeman, VP of Design, explains how the brand uses nostalgic inspiration to create a modern identity that resonates with
consumers. The brand aims to evoke the feeling of vacation through its products, positioning itself uniquely in the market.
Why It's Important?
In a competitive market, brands need to differentiate themselves to attract consumers. Vacation®'s approach to branding highlights the importance of emotional connection and nostalgia in marketing. By creating a strong brand identity, Vacation® can build customer loyalty and stand out among other sunscreen products.
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