What's Happening?
Beauty Creations has launched a new makeup collection inspired by the 'Goosebumps' franchise, a popular book and TV series from the 90s and early 2000s. The collection includes themed makeup pouches, mirrors, eye shadow palettes, and lip oils, with prices ranging from $7 to $59. The collection is available on Beauty Creations' website, allowing fans to relive the nostalgia of 'Goosebumps' just in time for Halloween. The products feature unique packaging and formulas, such as the 'If Looks Could Kill' shadow and face palette, which includes nine eyeshadows and two blushes, and the 'Monster Blood Jelly Mask', designed to soothe skin irritation.
Why It's Important?
The collaboration between Beauty Creations and 'Goosebumps' taps into the growing trend of nostalgia marketing, appealing to consumers who grew up with the franchise. This strategy not only attracts fans of the original series but also introduces the brand to a new audience. The collection's release ahead of Halloween is timely, as consumers are likely to seek themed products for the holiday. Additionally, the collaboration highlights the potential for beauty brands to expand their market by partnering with iconic franchises, creating unique and memorable products that resonate with consumers.
