Meghan Markle's Netflix Series Faces Viewership Decline in Second Season

What's Happening?

Meghan Markle's Netflix series 'With Love, Meghan' has experienced a significant setback as its second season failed to enter the platform's top 10 list. Released on August 26, the eight-part series features guest appearances from celebrities such as Chrissy Teigen and Tan France. Despite the star-studded lineup, the show garnered fewer than 1.11 million views in its first two days, according to industry data. This follows the first season's performance, which ranked 383rd with 5.3 million views since its March debut. Critics have labeled the series as 'tone deaf' and 'self-indulgent,' contributing to its lackluster reception. Netflix's renewed deal with Markle and Prince Harry is reportedly less lucrative than their previous $100 million agreement.

Why It's Important?

The decline in viewership for 'With Love, Meghan' highlights challenges faced by streaming platforms in maintaining audience interest in celebrity-driven content. Netflix's investment in the series, part of a broader deal with Markle and Prince Harry, underscores the platform's strategy to leverage high-profile personalities to attract subscribers. However, the series' performance may prompt Netflix to reassess its content strategy and the value of such partnerships. The show's reception also reflects broader public sentiment towards celebrity projects, which can impact future collaborations and content development in the entertainment industry.

What's Next?

Archewell Productions has announced a new holiday special, 'With Love, Meghan: Holiday Celebration,' set to air in December. This upcoming release may provide an opportunity to boost viewership and improve the series' reception. Netflix's decision to continue its partnership with Markle and Prince Harry suggests potential future projects, although the terms of their deal have reportedly changed. The streaming platform may need to evaluate the effectiveness of celebrity-driven content and consider adjustments to its programming strategy to better align with audience preferences.