What is the story about?
What's Happening?
Mazda has announced a slight price increase for the 2026 CX-90 model, starting at $40,330, up $755 from the previous year. The CX-90 offers a range of refinements, including standard all-wheel drive, LED lighting, and hands-free Alexa technology. The vehicle accommodates up to eight passengers with faux leather seating and a 10.3-inch display featuring Apple CarPlay and Android Auto. Engine options include a turbocharged 3.3-liter inline-six and a plug-in hybrid setup. Premium features are available across nine trim levels, enhancing the vehicle's appeal to families.
Why It's Important?
The price adjustment reflects Mazda's strategy to offer enhanced features while maintaining competitive pricing. The CX-90's refinements cater to eco-conscious consumers with its plug-in hybrid option, supporting Mazda's commitment to sustainability. The model's spacious design and advanced technology make it attractive to families seeking comfort and connectivity. This move positions Mazda to compete effectively in the SUV market, appealing to consumers prioritizing efficiency and modern amenities.
What's Next?
Mazda anticipates the refreshed CX-90 to arrive at dealerships by the end of the year. Consumers can explore the 2026 configurator for both Turbo and PHEV models, allowing customization of features. Mazda's continued focus on innovation and customer satisfaction will likely influence future model developments and market strategies.
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