What's Happening?
Journey Beyond has announced the return of its Become a Beyonder campaign, offering travel agents the opportunity to participate in an exclusive famil program in 2026. Alicia Triggs, the executive general manager of sales and partnerships at Journey Beyond, expressed excitement about the initiative, which aims to provide agents with firsthand experiences of Journey Beyond's offerings. The program includes a 10-day all-inclusive trip valued at over $20,000 per person, featuring unique experiences such as touring the Red Centre, dining under the stars, and luxury accommodations. Agents can enter the competition through various categories, including bookings, sales, service stories, creative campaigns, and webinar participation.
Why It's Important?
This initiative by Journey Beyond is significant for the travel industry as it provides travel agents with the opportunity to experience and promote high-value tourism products. By engaging agents directly, Journey Beyond enhances its brand advocacy and strengthens relationships with key stakeholders in the travel sector. The program also highlights the importance of experiential marketing in the tourism industry, where firsthand experiences can lead to more effective promotion and sales. Travel agents stand to gain valuable insights and experiences that can enhance their service offerings and client satisfaction.
What's Next?
Travel agents interested in participating in the mega famil program can enter through various categories until October 31, 2025. Journey Beyond will continue to reveal additional experiences and incentives as the program progresses. Agents are encouraged to utilize the Journey Beyond Experience Hub for resources and support in promoting eligible products. The program is expected to generate increased interest and bookings for Journey Beyond's offerings, potentially influencing travel trends and agent engagement strategies.
Beyond the Headlines
The program underscores the growing trend of experiential marketing in the travel industry, where immersive experiences are used to build brand loyalty and advocacy. It also highlights the role of travel agents as key influencers in the tourism sector, capable of shaping consumer perceptions and driving sales through personal experiences and recommendations.
