What's Happening?
PRO Skijor, a sport combining skiing and ranching, is expanding with a new tour-based competition across the United States. Founded by Joe Loveridge and Brian Gardner, the sport has grown significantly
since its inception in 2017. The organization aims to create a nationwide tour, with plans to eventually expand globally. The Frontier Tour is set to begin on January 16, showcasing the unique blend of skiing and Western culture.
Why It's Important?
The expansion of PRO Skijor represents a growing interest in niche sports that combine elements of traditional activities with modern entertainment. This development could lead to increased tourism and economic opportunities in regions hosting events. The sport's growth also highlights the potential for innovative sports to capture diverse audiences and create new cultural experiences.
