What's Happening?
Haffner's, a convenience-store chain under Energy North, is set to introduce a new mobile application and loyalty program in 2026. The initiative, developed in partnership with Liquid Barcodes, aims to create
a unified digital ecosystem across Haffner's network of convenience stores, fueling stations, and car wash sites in Massachusetts, New Hampshire, and Maine. The app will integrate loyalty, rewards, gamification, and subscriptions, providing a seamless digital experience for customers. Janet Ries, Chief Brand Officer at Haffner's, emphasized the goal of unifying all aspects of the brand, from fueling and in-store purchases to car wash memberships and home heating services, under one connected platform.
Why It's Important?
The launch of Haffner's new mobile app and loyalty program represents a significant step in the digital transformation of the convenience store industry. By integrating various services into a single platform, Haffner's aims to enhance customer engagement and streamline operations. This move could set a precedent for other convenience store chains looking to leverage technology to improve customer experience and operational efficiency. The initiative also highlights the growing importance of data-driven strategies in retail, as businesses seek to maintain competitive advantages in a rapidly evolving market.
What's Next?
Haffner's plans to roll out the new mobile app and loyalty program in early 2026. As the launch approaches, the company will likely focus on refining the app's features and ensuring a smooth integration across its network. The success of this initiative could prompt other retailers to adopt similar digital strategies, potentially leading to increased competition in the convenience store sector. Stakeholders, including customers and industry competitors, will be watching closely to see how Haffner's digital transformation impacts its market position and customer satisfaction.
