What's Happening?
Entire Travel Group is set to host its third annual Travel Showcase & Soirée in February 2026, aiming to elevate the event series with larger venues and more world-class exhibitors. The event will take place across three cities: Melbourne, Sydney, and Brisbane,
from February 3 to February 5. The primary objective is to connect the retail travel trade with supplier partners globally, fostering learning, inspiration, and ultimately, sales growth as the new calendar year selling season begins. New exhibitors such as Viking Cruises, Rail Europe, and Singapore Tourism will join the lineup, offering travel agents opportunities to win over $100,000 worth of trips. The event promises a blend of interactive learning and entertainment, including a lively cocktail party and engaging presentations.
Why It's Important?
The Travel Showcase & Soirée is significant for the travel industry as it provides a platform for agents to connect with global suppliers, enhancing their knowledge and sales capabilities. This event is crucial for driving sales growth in the travel sector, especially as the industry continues to recover and adapt post-pandemic. By offering networking opportunities and showcasing new products and services, the event supports the industry's efforts to innovate and expand. The inclusion of high-profile exhibitors and substantial travel prizes further incentivizes participation, potentially leading to increased business opportunities and partnerships.
What's Next?
Agents are encouraged to register early for the event, with official invitations expected in December. The event's success could lead to further expansion and increased participation in future showcases. Stakeholders in the travel industry may anticipate new collaborations and business deals resulting from the networking opportunities provided. The event could also influence trends in travel offerings and marketing strategies as agents gain insights from global suppliers.
