What is the story about?
What's Happening?
Edward Enninful, former editor-in-chief of British Vogue, has unveiled his new media venture, EE72, which includes a print magazine named 72 and an online platform. The venture is positioned as a creative and inclusive space, with the first issue of 72 featuring Julia Roberts on the cover. Enninful's departure from Vogue was a personal decision to pursue a new direction in his career, focusing on creativity and representation. The magazine's first issue is ad-free, emphasizing a love for creativity and storytelling.
Why It's Important?
EE72 represents a bold move in the fashion media industry, challenging traditional publishing models by prioritizing creativity and inclusivity. This venture could influence how media companies approach content creation and audience engagement, potentially setting new standards for diversity and representation. The success of EE72 could encourage other media outlets to adopt similar practices, impacting the broader media landscape. Stakeholders in the fashion and media industries will be closely monitoring EE72's progress and its ability to balance creative freedom with commercial viability.
What's Next?
EE72 plans to host launch events in major cities, partnering with brands for these occasions. The venture will explore partnerships with brands across various platforms, including print, online, and experiential events. As EE72 establishes itself, it will be crucial to see how it adapts to the evolving media landscape and whether it can maintain its commitment to creativity and inclusivity while achieving commercial success.
Beyond the Headlines
Enninful's venture highlights the ongoing conversation about diversity and representation in media. By prioritizing these values, EE72 could influence broader cultural and industry shifts, encouraging other media outlets to adopt similar practices. The success of EE72 could also demonstrate the viability of new business models in media, particularly those that prioritize editorial integrity over traditional advertising revenue.
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