What's Happening?
Lego is offering a promotion where customers can receive a free Northern Lights diorama set and double loyalty points with purchases over $150. This offer is available to Lego Insiders members until October
20. The Northern Lights diorama is a 332-piece collectible set featuring a wintery landscape with vibrant colors. The promotion aims to encourage early holiday shopping and offers an incentive for collectors and gift buyers. Loyalty points earned can be redeemed for discounts and rewards on future purchases.
Why It's Important?
This promotion by Lego is strategically timed to encourage early holiday shopping, potentially boosting sales ahead of the Black Friday and Cyber Monday rush. By offering a free collectible set and double loyalty points, Lego is likely to attract both collectors and new customers, enhancing brand loyalty and customer engagement. The promotion also highlights the importance of loyalty programs in retail, as they can drive repeat purchases and increase customer retention. This move could set a precedent for other retailers to offer similar incentives to capture consumer interest during the holiday season.
