What's Happening?
Ashleigh Banfield, a well-known television journalist, will be transitioning from her current role as the host of the weeknight show 'Banfield' to lead NewsNation's new true crime digital vertical. This new initiative is set to launch in 2026 and will feature
Banfield's podcast, 'Drop Dead Serious with Ashleigh Banfield,' as part of its offerings. Michael Corn, president of programming and specials at NewsNation, praised Banfield's storytelling abilities and credibility, which he believes make her an ideal fit for this new role. Banfield will continue to provide legal analysis for the network, and a series of rotating anchors will fill her current time slot until a permanent replacement is found.
Why It's Important?
The move to establish a true crime vertical reflects the growing popularity and demand for true crime content across digital platforms. Banfield's involvement brings a level of expertise and recognition that could attract a significant audience to NewsNation's new venture. This development highlights the media industry's ongoing adaptation to consumer preferences, particularly in the realm of streaming and digital content. The success of this initiative could influence other networks to expand their true crime offerings, further shaping the landscape of digital journalism.
What's Next?
As NewsNation prepares to launch its true crime vertical, the network will likely focus on building a robust content library and marketing strategy to attract viewers. The success of this venture could lead to further expansions in digital content offerings, potentially setting a precedent for other networks. Banfield's transition may also prompt changes in NewsNation's programming lineup, as the network seeks to fill her current time slot with a new host.
