What's Happening?
The Seattle Kraken has partnered with Brooks Running to create a new shoe design, the Kraken Ghost 17, which will be available for purchase soon. The shoe features unique design elements such as anchor patches on the back outer heels, inspired by the Kraken's branding. The color scheme includes Midnight Blue and Ice Blue, reflecting the team's colors, with additional design elements like Ice-Blue lace eyelets and a pop of red. The shoe design aims to appeal to both Kraken fans and a broader audience, incorporating elements that suggest the maritime heritage of Seattle.
Why It's Important?
This collaboration between the Seattle Kraken and Brooks Running highlights the growing trend of sports teams partnering with lifestyle brands to expand their market reach. By integrating team branding into everyday products like running shoes, the Kraken can enhance fan engagement and brand visibility. This partnership also underscores the importance of local collaborations, as both brands are based in Seattle, potentially boosting local economic activity and community pride. The unique design elements may attract not only sports fans but also fashion-conscious consumers, broadening the appeal of both brands.
