What's Happening?
Ookla, a network benchmarking company, has introduced a new certification program called Speedtest Certified, aimed at assessing and certifying Wi-Fi networks in various venues such as hotels, apartment buildings, and airports. This initiative utilizes Ookla's Ekahau Wi-Fi testing tools to evaluate network performance, including radio frequency quality, network configuration, and security. The program is designed to provide consumers with reliable connectivity information and allow property owners to demonstrate the quality of their networks. The certification process involves a four-stage assessment, culminating in a detailed report and, if standards are met, an official certification logo. The certification is valid for one year, with standards evolving as Wi-Fi technology advances.
Why It's Important?
The Speedtest Certified program is significant as it addresses the common issue of unreliable Wi-Fi connectivity in public and residential spaces. By providing a standardized certification, Ookla aims to enhance consumer trust and satisfaction, potentially influencing consumer choices in hospitality and residential sectors. For businesses, this certification can serve as a competitive advantage, attracting more visitors and residents by assuring them of superior network quality. Additionally, the program creates new revenue streams for Ookla and its partners, as property owners and system integrators pay for assessments and certifications. This initiative could lead to improved Wi-Fi standards and user experiences across various environments.
What's Next?
Ookla plans to expand the Speedtest Certified program to include cellular performance testing in its second phase. The company is already working with several venue owners and has begun testing at a large U.S. venue. The program is expected to grow, with system integrators playing a key role in conducting assessments. As the certification becomes more widespread, it may become a standard consideration for consumers when choosing venues, potentially influencing the hospitality and real estate markets. Ookla's ongoing updates to the certification standards will ensure that the program remains relevant as Wi-Fi technology evolves.
