What is the story about?
What's Happening?
FIFA has initiated the first phase of ticket sales for the 2026 World Cup through a presale lottery for Visa cardholders. Between September 10 and 19, fans can register for the Visa Presale Draw, a randomized selection process. Winners will be notified around September 29 and can purchase tickets starting October 1. This presale covers host cities across the United States, Mexico, and Canada. FIFA is implementing dynamic pricing, with ticket costs fluctuating based on demand. The tournament will feature 48 teams and 104 matches, making it the largest World Cup in history. Fans who do not win the lottery will have additional opportunities to purchase tickets in subsequent phases.
Why It's Important?
The 2026 World Cup is set to be the largest ever, with increased participation and matches, driving significant interest and demand for tickets. The presale lottery system aims to manage this demand and ensure fair access to tickets. Dynamic pricing reflects a shift in FIFA's approach, potentially increasing revenue while accommodating varying fan budgets. The tournament's scale and the inclusion of three host countries highlight the growing global appeal of soccer and its economic impact on host cities. For fans, the lottery system offers a chance to secure tickets early, while FIFA benefits from increased engagement and anticipation.
What's Next?
Following the presale lottery, FIFA will conduct additional draws and sales phases, including a first-come, first-served sale closer to the tournament's start in June 2026. As teams are confirmed and match schedules released, ticket demand is expected to rise, particularly for games featuring popular teams like the U.S., Mexico, and reigning champions. Host cities will prepare for the influx of visitors, focusing on infrastructure and event logistics to accommodate the large-scale tournament.
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