What's Happening?
Katie Carlson, the Chief Human Resources Officer (CHRO) at Brooks Running, has shared insights into the company's HR strategies and cultural initiatives. Carlson, who transitioned from a career in engineering to HR, now leads people operations at Brooks Running, a prominent running shoe and apparel brand. The company emphasizes maintaining a strong corporate culture with a global mindset, as evidenced by a 96% participation rate in its annual cultural strengths survey. Brooks Running uses survey results to drive improvements and engage local teams to ensure compliance with local laws while maintaining consistent core values internationally. The company also celebrates employee achievements through recognition programs, such as the 'Pace Setter' program, which allows employees to give shoutouts and earn rewards.
Why It's Important?
Brooks Running's approach to HR and cultural management highlights the importance of employee engagement and recognition in maintaining a strong corporate culture. By empowering local leaders and teams, the company ensures that its global operations are both compliant and culturally relevant. This strategy not only enhances employee satisfaction but also supports business objectives by fostering a motivated and cohesive workforce. The emphasis on diversity, equity, and inclusion (DEI) further underscores the company's commitment to creating an inclusive environment that resonates with its diverse customer base. Such initiatives are crucial for companies looking to attract and retain top talent in a competitive market.
