What's Happening?
Apt Marketing and PR, a Gloucestershire-based agency, is offering additional consultancy hours to charities, not-for-profits, and B Corp businesses in the UK as the clocks go back on October 26th. The
agency will provide up to 15 hours of 'extra' team time to assist these organizations in enhancing their communications strategies. The support can be utilized for strategic marketing or PR consultancy, communications planning, copywriting, crisis communications preparation, and as an expert sounding board for future initiatives. The hours are available on a first-come-first-served basis, with each organization guaranteed at least one hour of consultancy time. These sessions can be conducted remotely or in person for those near Cheltenham, and must be used by the end of November.
Why It's Important?
This initiative by Apt Marketing and PR highlights the importance of supporting purpose-driven organizations, which often operate with limited resources. By offering their expertise, the agency is enabling these organizations to improve their communication strategies, potentially increasing their impact and reach. This support is particularly valuable as these organizations prepare for the winter season, a time when effective communication can be crucial for fundraising and community engagement. The initiative also reflects a growing trend of businesses engaging in corporate social responsibility by leveraging their skills and resources to benefit the community.
What's Next?
Organizations interested in receiving these consultancy hours must apply by October 29th. The allocation of hours will be on a first-come-first-served basis, ensuring that those who act quickly can benefit from this opportunity. As the deadline approaches, it is likely that many organizations will seek to take advantage of this offer, potentially leading to increased competition for the available hours. The success of this initiative could inspire other businesses to adopt similar practices, further supporting the nonprofit sector.
Beyond the Headlines
This initiative underscores the potential for businesses to contribute to social good beyond financial donations. By providing professional services, companies can offer significant value to nonprofits, enhancing their operational capabilities. This approach not only benefits the recipient organizations but also strengthens the business's community ties and enhances its reputation as a socially responsible entity. Such initiatives can foster a culture of giving and collaboration between the corporate and nonprofit sectors.
