What's Happening?
The city of Winston-Salem, North Carolina, is offering naming rights and sponsorship opportunities for Bowman Gray Stadium and the Winston-Salem Fairgrounds Arena. This initiative is part of a public-private
partnership aimed at generating revenue and strengthening ties with local businesses. SportsMan Solutions, a firm specializing in sponsorship development, has been selected to lead the program. The stadium, known for hosting NASCAR events and Winston-Salem State University football, and the arena, home to the Twin City Thunderbirds, are among the first venues available for sponsorship. The city plans to engage local businesses and community organizations before opening opportunities to regional and national sponsors.
Why It's Important?
This initiative represents a strategic move by Winston-Salem to leverage its public venues for economic growth and community engagement. By offering naming rights, the city can attract investment and enhance the visibility of local businesses. The program provides a platform for brands to gain exposure through high-traffic venues and digital platforms, benefiting both the city and its partners. This approach allows for infrastructure upgrades and increased community involvement, fostering a mutually beneficial relationship between public entities and private sponsors. The success of this initiative could serve as a model for other municipalities seeking innovative revenue streams.
What's Next?
The city plans to begin the sponsorship program by engaging local businesses and community organizations, with sponsorships awarded on a first-come, first-served basis. As the program progresses, select opportunities will be opened to regional and national sponsors, potentially expanding the reach and impact of the initiative. The city aims to provide sponsors with visibility not only at the venues but also on digital platforms and major city roadways, enhancing the value of the partnerships. This initiative is expected to strengthen community ties and contribute to the economic development of Winston-Salem.
