What is the story about?
What's Happening?
Baz Luhrmann and Pharrell Williams hosted an Elvis-themed auction party at Hôtel Particulier Montmartre during Paris Fashion Week. The event celebrated Joopiter's Elvis auction and Luhrmann's upcoming documentary, 'EPiC: Elvis Presley in Concert'. The venue was transformed into a lush film set, featuring ivy-covered walls and flickering lanterns. The highlight of the auction was a black and gold belt by Mouawad, crafted for Luhrmann as a good-luck talisman for the film's Cannes premiere.
Why It's Important?
The event underscores the intersection of fashion, film, and music, highlighting the cultural impact of iconic figures like Elvis Presley. By blending these elements, Luhrmann and Williams create a unique platform for celebrating artistic expression and collaboration. The auction also reflects the growing trend of using themed events to engage audiences and generate interest in cultural projects. This approach can enhance the visibility and appeal of related films and fashion collections.
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