What's Happening?
Kathy Lu has been appointed as the Regional Director for Trade Sales in Southeast, Midwest, and Eastern Canada at The Ritz-Carlton Yacht Collection. With over 17 years of experience in the luxury cruise sector, Lu will develop regional sales strategies and manage relationships with key trade partners, including Virtuoso. Her previous role at Explora Journeys involved cultivating strong partnerships and achieving milestone sales results. The Ritz-Carlton Yacht Collection offers luxury yachting experiences in the Mediterranean, Caribbean, and Central America.
Why It's Important?
Lu's appointment is a strategic move to enhance The Ritz-Carlton Yacht Collection's sales capabilities in key regions across North America. Her extensive experience in the luxury cruise industry is expected to drive growth and expand the brand's market presence. This development highlights the company's focus on strengthening its sales strategies to attract high-value clients and increase revenue in the competitive luxury cruise market.
What's Next?
Lu will likely focus on building relationships with trade partners and developing sales strategies that align with The Ritz-Carlton Yacht Collection's luxury offerings. Her role may involve creating promotional campaigns and initiatives to enhance brand visibility and attract a diverse clientele. The company may also explore opportunities to expand its voyage offerings and enhance customer experiences to cater to the preferences of North American travelers.
