What is the story about?
What's Happening?
Rabobank, in collaboration with the World Egg Organisation, forecasts a 22% growth in the global egg market by 2035, primarily driven by emerging markets such as Asia, Africa, and Latin America. The report highlights the rapid expansion of the egg market over the past three decades, with consumption fueled by rising incomes, urbanization, and changing consumer preferences. Despite challenges in supply chain modernization and sustainability, the egg industry is poised for continued investment and innovation.
Why It's Important?
The anticipated growth in the egg market underscores the significant role of emerging markets in the global food industry. As these regions experience economic development, the demand for eggs and other animal proteins is expected to rise, presenting opportunities for investment and innovation in production and distribution. The focus on sustainability and modernized supply chains reflects broader industry trends towards environmentally responsible practices, which could influence global food policies and consumer choices.
What's Next?
The egg industry may see increased investment in technologies such as AI, robotics, and smart farming to enhance efficiency and sustainability. As emerging markets continue to grow, companies might explore new distribution and marketing strategies to meet evolving consumer demands. The shift towards value-added egg segments in mature markets suggests a potential for diversification and innovation in product offerings.
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