What is the story about?
What's Happening?
Crossed Hearts, a new publisher based in Los Angeles and Bengaluru, India, has announced its launch with a focus on localizing and distributing Japanese manga, Korean webcomics, and Asian light novels to English-language markets. The publisher plans to release 30 titles spanning 20 different series by 2027, with many titles launching in print in English for the first time. Crossed Hearts aims to print ongoing series by signing contracts with webcomics publishers that cover the duration of the series. The inaugural slate includes print editions of popular romantasy webcomics series, such as 'Baroness Goes on Strike' and 'From a Knight to a Lady'. Distribution will cover the U.K., U.S., Canada, Europe, Australia, New Zealand, India, and parts of Latin America, with plans to expand further next year.
Why It's Important?
The launch of Crossed Hearts represents a significant development in the publishing industry, particularly for fans of Asian-origin webcomics and manga. By focusing on ongoing series and offering print-exclusive features, Crossed Hearts is addressing the demand for timely and collectible editions of popular webcomics. This approach could reshape how English-language readers access and interact with these stories, potentially increasing the market for Asian webcomics and manga in English-speaking regions. The expansion plans indicate a growing interest in diverse storytelling and cultural exchange, which could influence publishing trends and reader preferences globally.
What's Next?
Crossed Hearts plans to unveil four new imprints in May 2026, focusing on light novels, anthologies, and popular queer romance genres. This expansion will diversify their offerings and cater to a broader audience. The publisher's strategy to include collectible features and limited-edition formats may attract collectors and enthusiasts, potentially driving sales and engagement. As Crossed Hearts expands its distribution network, it may face challenges in navigating different market dynamics and reader preferences across regions.
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