What is the story about?
What's Happening?
The Rosen Law Firm has announced an investigation into Disney's potential violation of the Children's Online Privacy Protection Act (COPPA). The firm alleges that Disney collected personal data from children under 13 who watched Disney videos on YouTube without parental consent. This data was reportedly used to serve targeted advertisements to these young viewers. The Department of Justice has filed a complaint against Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC, claiming that Disney failed to label some YouTube videos as 'Made for Kids,' which facilitated the collection of data from minors. The Rosen Law Firm is preparing a class action lawsuit seeking compensation for affected families.
Why It's Important?
This investigation highlights significant concerns regarding children's privacy online, particularly in relation to large corporations like Disney. If the allegations are proven, it could lead to substantial legal and financial repercussions for Disney, affecting its reputation and operations. The case underscores the importance of compliance with COPPA, which aims to protect children's privacy in the digital age. Parents and guardians may become more vigilant about the content their children access online, potentially influencing how companies approach data collection and advertising practices.
What's Next?
The Rosen Law Firm is encouraging families whose children may have been affected to join the class action lawsuit. As the investigation progresses, Disney may face increased scrutiny from regulators and the public. The outcome of this case could set a precedent for how companies handle children's data and adhere to privacy laws. Stakeholders in the digital and entertainment industries will likely monitor the situation closely, as it may impact future regulatory measures and business practices.
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