What's Happening?
Beaumarly, founded by Gilbert and Thierry Costes, has been a staple of Parisian lifestyle for over 40 years. Known for its integration of gastronomy, culture, and aesthetics, Beaumarly has established iconic venues like Café Beaubourg and Café Marly.
Since the 2000s, the group has expanded into hospitality, creating unique experiences such as Hôtel Amour. In 2010, Beaumarly consolidated its identity under the motto 'Juste, Beau et Bon,' emphasizing precision, beauty, and hospitality. The group continues to grow, recently opening Maison du Caviar and expanding to Deauville in 2023. Beaumarly's venues blend tradition with modernity, embodying contemporary French lifestyle.
Why It's Important?
Beaumarly's influence on Parisian culture and lifestyle is significant, as it represents a blend of tradition and modernity in hospitality. The group's expansion into new locations and its commitment to excellence in service and design highlight its role in shaping contemporary French culture. Beaumarly's success reflects broader trends in the hospitality industry, where unique and culturally rich experiences are increasingly valued. This approach not only attracts local patrons but also international visitors, contributing to France's tourism and cultural economy.
