What's Happening?
The MBOLD coalition, a Minnesota-based alliance of companies and nonprofit organizations, has announced the launch of the 'Protein Catalyst' initiative. This effort aims to expand the private sector's
role in developing and producing protein products in response to a projected 50% increase in global protein demand by 2050. The initiative focuses on pre-competitive research and development, encouraging coalition members to share findings to drive innovation in animal agriculture and enhance market traction for plant-based proteins. Key participants include General Mills, Cargill, Target, and the University of Minnesota, among others. The initiative also features the Bold Growth mentorship program to support high-potential protein innovation companies and the Protein Navigator to connect these companies with Minnesota's ecosystem.
Why It's Important?
The launch of the Protein Catalyst initiative is significant as it addresses the growing global demand for protein, which is expected to rise substantially by 2050. This initiative could have a profound impact on the food and agriculture sectors by fostering innovation and collaboration across the value chain. It aims to benefit farmers, consumers, businesses, and the environment by developing sustainable protein solutions. The involvement of major corporations and institutions highlights the importance of public-private partnerships in tackling global food challenges. The initiative could also position Minnesota as a leader in protein innovation, potentially attracting more businesses and investments to the region.
What's Next?
The MBOLD coalition is currently co-hosting the Bridge2Food North America summit, a plant and alternative protein event, at the University of Minnesota. This event provides a platform for stakeholders to discuss and explore the future of protein innovation. As the Protein Catalyst initiative progresses, it is expected to foster further collaboration among its members and potentially expand its reach to include more partners. The success of the initiative could lead to the development of new protein products and technologies, influencing the global protein market and contributing to sustainable food systems.
