What is the story about?
What's Happening?
Six Flags has released a new long-form horror film titled 'Come Out and Play' as part of its Halloween campaign. Created by the ad agency TMA, the film introduces a sinister character named Smiley and showcases the park's after-dark attractions, including haunted mazes and scare zones. The film is part of Six Flags' strategy to position itself as a premier Halloween destination. It follows the success of last year's campaign and is being promoted through teaser ads on YouTube and social media. The park's chief commercial officer, Christian Dieckmann, emphasized the serious approach to creating fear and excitement for visitors during the Halloween season.
Why It's Important?
This campaign highlights the increasing trend of theme parks using immersive storytelling and branded entertainment to enhance visitor experiences. By creating a horror film, Six Flags is not only promoting its Halloween attractions but also engaging audiences in a unique way that extends beyond traditional advertising. This approach can attract a broader audience, including those interested in horror films and immersive experiences. It also demonstrates the potential for theme parks to leverage creative content to differentiate themselves in a competitive market, potentially increasing visitor numbers and revenue during the Halloween season.
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