What's Happening?
Smuggler, a production company, has signed Alicia MacDonald as a director. MacDonald is known for her commercial work with brands such as Tui, Durex, and McDonald's. Her addition to Smuggler's roster is expected to enhance the company's creative offerings in the commercial sector.
Why It's Important?
The signing of Alicia MacDonald by Smuggler highlights the ongoing demand for creative talent in the advertising industry. MacDonald's experience with major brands suggests she will bring innovative ideas and a fresh perspective to Smuggler's projects. This move could strengthen Smuggler's position in the competitive market of commercial production, potentially attracting more high-profile clients.
