What's Happening?
The first week of the 2025-2026 broadcast season has brought positive results for ABC News and NBC News, both of which have seen an increase in total viewers. ABC World News Tonight with David Muir reported an average of 7.181 million total viewers and 856,000 viewers in the Adults 25-54 demographic, marking a 3% increase in total viewers and a 2% rise in the demo compared to the previous week. NBC Nightly News with Tom Llamas also experienced growth, averaging 5.701 million total viewers and 808,000 in the demo, with similar percentage increases. This period marks the first time the networks have utilized Nielsen's big data and panel national TV as a measurement currency, integrating data from various sources including cable and satellite set-top boxes.
Why It's Important?
The growth in viewership for ABC and NBC News is significant as it reflects the networks' ability to attract and retain audiences in a competitive media landscape. The increase in the Adults 25-54 demographic is particularly valuable, as this group is highly sought after by advertisers. The use of Nielsen's new measurement system could also provide more accurate and comprehensive data, potentially influencing advertising strategies and revenue. Conversely, CBS News experienced a decline, which could impact its competitive standing and advertising revenue.
What's Next?
As the new broadcast season progresses, networks will likely continue to adapt their strategies to maintain and grow their viewership. The implementation of Nielsen's new measurement system may lead to further adjustments in programming and advertising approaches. CBS News may need to reassess its content and marketing strategies to regain its audience share. The ongoing competition among major networks will likely drive innovation and changes in how news is delivered to viewers.
