What's Happening?
Hasbro has announced the launch of a new line of Tron action figures, revealed at the New York Comic Con. The collection, titled 'Tron: Heroes of the Grid,' is part of Hasbro's Haslab series, which relies on crowdfunding to bring products to market. The set includes five figures from the 1982 Tron movie, featuring characters like Tron, Kevin Flynn, and Commander Sark, along with two light cycles and a USB-powered light-up display base. The figures are designed with multiple sets of hands and identity disc accessories, and the packaging is inspired by the movie's retro style. The crowdfunding campaign for this set begins on October 9 and will run until November 24, with a price of $260. If successful, the figures are expected to ship in fall 2026.
Why It's Important?
The introduction of Tron figures by Hasbro marks a significant expansion of the company's product line, tapping into the nostalgia and fan base of the iconic 1982 film. This move could potentially boost Hasbro's market presence in the collectibles sector, appealing to both Tron enthusiasts and collectors of retro-themed merchandise. The use of crowdfunding through Haslab allows Hasbro to gauge consumer interest and manage production risks, ensuring that only popular items are manufactured. This strategy reflects a growing trend in the toy industry to leverage fan engagement and direct consumer feedback in product development.
What's Next?
Following the launch of the Tron figures, Hasbro plans to expand its offerings with a new range called Hasbro 375, which will feature 3.75-inch scaled figures from the Tron franchise and possibly other properties. Additionally, Hasbro is developing 6-inch figures based on Tron: Legacy, indicating a broader commitment to the Tron brand. The success of the crowdfunding campaign will likely influence the company's future product strategies and its approach to engaging with fan communities.
