What's Happening?
Doug Kennedy, President of Kennedy Training Network (KTN), is offering a complimentary webcast focused on hotel spa reservations sales training. Scheduled for October 17, the 40-minute session aims to enhance the skills of spa reception desk teams at hotels and resorts. The training will cover topics such as upselling, cross-selling, and improving customer interactions to increase revenue per spa visit (RevPSV). Kennedy emphasizes the importance of first impressions, noting that spa visits can significantly impact overall hotel revenue and serve as a marketing opportunity for guests staying nearby. The webcast is sponsored by Travel Outlook and Track Hospitality Software, allowing free access to participants.
Why It's Important?
The initiative is crucial as wellness travel becomes increasingly popular, with guests prioritizing spa experiences in their travel plans. By improving the skills of spa desk staff, hotels can enhance guest satisfaction and increase revenue through effective upselling and cross-selling strategies. This training supports the hospitality industry's adaptation to changing consumer preferences, focusing on personalized service and comprehensive guest experiences. The free access to the webcast, made possible by sponsors, democratizes training opportunities, allowing more hotel staff to benefit from professional development without financial barriers.
What's Next?
Participants who register for the webcast will receive a link to the recording, enabling them to revisit the training or share it during staff meetings. Future webcasts are planned, covering topics such as remote hotel sales presentations and the Value Pyramid model for selling guest experiences. These sessions aim to further equip hotel staff with skills to engage guests and enhance their overall experience, potentially leading to increased bookings and customer loyalty.
Beyond the Headlines
The training underscores a shift in the hospitality industry towards more personalized and experience-driven services. As wellness travel gains traction, hotels are recognizing the need to adapt their sales strategies to meet evolving guest expectations. This approach not only boosts revenue but also fosters long-term relationships with guests, positioning hotels as leaders in the wellness travel sector.
