What's Happening?
Ubisoft is offering the game Immortals Fenyx Rising for free on its store until December 2, 2025. The game, which draws inspiration from The Legend of Zelda: Breath of the Wild, is available for free download as part of a promotion celebrating the fifth
anniversary of Ubisoft Connect. The Gold Edition, which includes additional content such as a season pass and cosmetic items, is also on sale for $15. Immortals Fenyx Rising is known for its vibrant, cartoony graphics and action-adventure gameplay set in a world inspired by Greek mythology.
Why It's Important?
This promotion provides an opportunity for gamers to access a popular title without cost, potentially increasing the game's player base and engagement. For Ubisoft, offering the game for free could drive traffic to its platform, Ubisoft Connect, and encourage users to explore other titles and services. The promotion also highlights Ubisoft's strategy of leveraging discounts and free offers to maintain interest in its games and platform, which could influence future marketing and sales tactics in the gaming industry.
What's Next?
As the promotion continues, Ubisoft may monitor the impact on user engagement and sales of the Gold Edition. The company might also consider similar promotions for other titles to boost platform usage and customer loyalty. Gamers who download the free version may explore additional content or other Ubisoft games, potentially leading to increased sales and subscriptions.
