Cumberland Farms Partners with Krispy Krunchy Chicken to Expand Food Offerings

What's Happening?

EG America has partnered with Krispy Krunchy Chicken to introduce the fried chicken concept in several of its convenience-store banners, primarily Cumberland Farms. The collaboration will initially see the opening of Krispy Krunchy Chicken units in five Cumberland Farms locations across the Florida Panhandle, starting with Santa Rosa Beach on September 22. This initiative is part of a broader strategy to convert select Tom Thumb stores in northern Florida to Cumberland Farms, featuring Krispy Krunchy Chicken. EG America ranks sixth in CSP's 2025 Top 202 ranking of U.S. convenience-store chains by store count.

Why It's Important?

The partnership between Cumberland Farms and Krispy Krunchy Chicken is significant as it enhances the foodservice offerings of Cumberland Farms, potentially increasing customer foot traffic and sales. By integrating a popular quick-serve restaurant concept, Cumberland Farms aims to elevate its food experience, catering to consumer demand for quality and convenience. This move could strengthen Cumberland Farms' competitive position in the convenience-store market, particularly in the Florida Panhandle. For Krispy Krunchy Chicken, the collaboration expands its presence in a key market, aligning with a recognized convenience-store brand, and supports its growth strategy across the contiguous United States.

What's Next?

The companies plan to open additional Krispy Krunchy Chicken locations in Destin, Gulf Breeze, Navarre, and Panama City, Florida, with all sites expected to be operational by the end of 2025. This expansion could lead to further collaborations and the introduction of Krispy Krunchy Chicken in more Cumberland Farms locations, potentially increasing market penetration and brand recognition for both companies.