What's Happening?
Ennismore has announced the signing of Mama Shelter Val Thorens, set to open in 2027 as the brand's first resort in the Alps. Located in Europe's highest ski destination, the resort will feature 148 rooms and a restaurant with a panoramic terrace. Mama Shelter Val Thorens aims
to offer a vibrant and relaxed atmosphere, with amenities such as a bar, karaoke room, spa, and teen room. The project is developed in partnership with Vista, Financière Galata, and Cogeco, focusing on sustainable construction practices and targeting a BREEAM 'Very Good' certification.
Why It's Important?
The expansion of Mama Shelter into Val Thorens marks a significant development in the hospitality industry, as it introduces a new concept of mountain resorts that blend leisure and sustainability. This move could attract a diverse clientele seeking unique and environmentally conscious vacation experiences. The emphasis on sustainability aligns with growing consumer demand for eco-friendly travel options, potentially setting a precedent for future developments in the hospitality sector.
What's Next?
As Mama Shelter Val Thorens prepares for its 2027 opening, the focus will be on completing construction while adhering to BREEAM standards. The resort's development may prompt other hospitality brands to consider similar sustainable practices, influencing industry standards. Additionally, the resort's unique offerings could lead to increased interest in mountain destinations, potentially boosting tourism in the region.
Beyond the Headlines
Mama Shelter Val Thorens represents a shift towards experiential travel, where guests seek more than just accommodation. The resort's focus on community and creativity reflects broader cultural trends in hospitality, emphasizing the importance of social spaces and shared experiences. This approach may inspire other brands to innovate in creating environments that foster connection and relaxation.
