What is the story about?
What's Happening?
GreenWave, a nonprofit organization, has launched Kelp CoLab, a fully funded R&D program aimed at integrating ocean-farmed kelp into beauty formulations. The program offers emerging and mid-sized personal care brands a 10-month opportunity to explore kelp's potential in product development. Kelp CoLab provides formulation support, ingredient sourcing, and access to supply chain experts, helping brands overcome common R&D barriers. The initiative emphasizes sustainability and aims to position participating brands as leaders in sustainable innovation.
Why It's Important?
The introduction of Kelp CoLab represents a significant step towards sustainable innovation in the cosmetics industry. As consumer demand for eco-friendly products grows, the use of kelp offers a climate-positive and traceable ingredient option. The program supports brands in developing formulations that meet rising sustainability standards, potentially transforming the industry. By fostering collaboration between brands and regenerative ocean farms, Kelp CoLab promotes a holistic approach to ingredient sourcing and product development, aligning with broader environmental goals.
AI Generated Content
Do you find this article useful?
