What's Happening?
Alice Gividen serves as the Director of Content Strategy at The Business of Fashion (BoF), based in London. Her role involves driving content partnerships across luxury, fashion, and beauty sectors, as well as delivering executive briefings to BoF's professional community. Gividen's background includes experience as a trends forecaster at WGSN, and she holds a Bachelor's degree in Politics and International Relations from the University of Nottingham and a Master's in Publishing from City University.
Why It's Important?
Alice Gividen's leadership in content strategy at BoF is pivotal for the publication's influence in the fashion industry. Her expertise in trends forecasting and strategic content delivery enhances BoF's ability to provide valuable insights to its professional community. This role is crucial in shaping the narrative and direction of fashion industry discussions, impacting how brands and professionals engage with market trends. Gividen's work supports BoF's mission to be a leading source of information and analysis in the fashion sector.
