Crafted Appoints Conor Sheehan as Head of Food Beverage at Powdermills

What's Happening?

Crafted, a new series of life-friendly hotels and clubs, has announced the appointment of Conor Sheehan as Head of Food & Beverage at its debut project, Crafted at Powdermills, set to open in late 2025 in East Sussex. Sheehan, known for his focus on guest experience and progressive service culture, brings extensive hospitality experience from previous roles at Tillingham Wines, Kettner's Townhouse, Bistrotheque, and The Gallivant. The Crafted project aims to offer a reimagined hotel experience around a seven-acre private lake, surrounded by ancient woodland and wildflower pastures. It will feature activities such as cold-water dips, paddleboarding, kayaking, forest yoga, and lakeside saunas, along with a growing calendar of creative and wellness experiences.

Why It's Important?

The appointment of Conor Sheehan is significant as it underscores Crafted's commitment to enhancing guest experience and service culture at its new hospitality venture. By bringing in a seasoned professional, Crafted aims to establish a strong leadership team that can deliver a unique and engaging experience for guests. This move is likely to attract attention within the hospitality industry, as Crafted seeks to differentiate itself with a blend of comfort and curiosity, offering thoughtful places to rest, make, explore, and share. The focus on reconnecting with nature and wellbeing aligns with current trends in hospitality, where guests increasingly seek experiences that promote relaxation and personal growth.

What's Next?

Crafted at Powdermills is set to open in November, with further details on its membership offering to be announced later this year. The venue will feature The Pub, a standalone venue open to all, showcasing a modern reimagining of the British pub with local English beers, wines, and a menu anchored by an outdoor grill and wood-fired oven. As the opening date approaches, Crafted will likely continue to build anticipation and interest through strategic marketing and partnerships, aiming to position itself as a leading destination for those seeking a unique blend of hospitality and nature.

Beyond the Headlines

Crafted's approach to hospitality reflects broader cultural shifts towards sustainability and mindfulness. By integrating activities that promote wellbeing and connection with nature, Crafted is tapping into a growing demand for experiences that offer more than just traditional luxury. This could influence other hospitality ventures to adopt similar models, focusing on holistic guest experiences that prioritize mental and physical health. Additionally, the emphasis on local sourcing and community engagement may foster stronger ties with local businesses and artisans, contributing to regional economic growth.