What's Happening?
Krafton, the maker of PUBG, has announced its transformation into an 'AI-first' company, focusing on integrating AI into its operational development system. The company plans to invest approximately $70
million in a GPU cluster to support complex AI tasks and accelerate the implementation of agentic AI. Additionally, Krafton will allocate $21 million annually starting in 2026 to support employees in utilizing AI tools. This strategic shift aims to enhance productivity, foster innovation, and increase corporate value.
Why It's Important?
Krafton's commitment to AI integration represents a significant shift in the gaming industry, potentially setting a precedent for other companies to follow. The investment in AI technology could lead to advancements in game development, offering more personalized and immersive experiences for players. However, the reliance on AI may also raise concerns about job security and the ethical implications of AI-driven content creation. Krafton's strategy could influence industry standards and drive discussions on the role of AI in gaming.
