What's Happening?
Jack Johnson, head of retail media and data at Ocado, is leading discussions on how shopper insights are shaping brand strategies in 2025. At the RetailMediaX Executive Brief, Johnson will explore how Ocado uses data to drive smarter decisions and why this year's event is timely. Ocado shares shopper insights, such as customer engagement and search behavior, to help brands shape their retail media strategies. Johnson emphasizes the importance of data-driven marketing and the challenges of managing large volumes of data and ensuring timely access to insights.
Why It's Important?
The use of shopper data is crucial for brands to develop effective marketing strategies and improve customer engagement. Ocado's approach to data-driven marketing highlights the growing importance of retail media as an advertising channel. By leveraging rich data, brands can better understand consumer behavior and tailor their strategies accordingly. This shift towards data-centric marketing is transforming the retail industry, offering new opportunities for brands to connect with consumers at the point of purchase.
What's Next?
The RetailMediaX Executive Brief will provide a platform for industry leaders to discuss the integration of shopper data into brand strategies. Ocado's focus on partnerships and collaboration will be a key theme, as businesses seek to address shared challenges and drive industry progress. Brands attending the event will gain insights into the latest trends in retail media and data utilization, potentially influencing their future marketing strategies.
