What's Happening?
British singer Kwn has gained significant attention following a viral video featuring a kiss with R&B artist Kehlani in the music video for 'Worst Behaviour.' The video, directed by Chris Chance, has amassed over 21 million views on YouTube. Kwn, who
was previously dropped from her label, has released a new EP titled 'With All Due Respect,' showcasing her musical evolution and determination to succeed. The EP includes tracks like 'Do What I Say' and features collaborations with London girl group Flo. Kwn is set to begin her U.S. and Canada tour, marking her first headlining tour.
Why It's Important?
Kwn's rise in popularity highlights the power of viral moments in the music industry, demonstrating how artists can leverage social media and collaborations to gain exposure. Her success underscores the importance of resilience and adaptability in the face of industry challenges, such as being dropped from a label. The attention garnered by her music video reflects the growing influence of visual media in promoting music. Kwn's upcoming tour represents a significant milestone in her career, offering her the opportunity to connect with fans and expand her presence in the U.S. market.
What's Next?
Kwn's tour in the U.S. and Canada is expected to further boost her profile and fan base. As she continues to release new music, her ability to maintain momentum and capitalize on her viral success will be crucial. The music industry will be watching to see if Kwn can sustain her popularity and translate it into long-term success. Her approach to sharing her creative process on social media may inspire other artists to engage more directly with their audiences.
Beyond the Headlines
Kwn's journey reflects broader trends in the music industry, where artists increasingly rely on digital platforms to reach audiences. Her story highlights the challenges faced by emerging artists in gaining recognition and the role of collaboration in achieving success. The emphasis on visual storytelling in her music videos points to a shift in how music is marketed and consumed, with artists needing to create compelling visual content to stand out.
