What's Happening?
The NFL has announced the nominees for the Pepsi Zero Sugar NFL Rookie of the Week for Week 9. The nominees include quarterback Jaxson Dart from the Giants, running backs Ashton Jeanty from the Raiders
and Kyle Monangai from the Bears, wide receiver Tory Horton from the Seahawks, tight end Coltson Loveland from the Bears, and EDGE Jalon Walker from the Falcons. Fans can vote for their favorite rookie on the NFL's official website and mobile app until Thursday at 11:00 AM ET. The winner will be announced on NFL.com. This marks the 25th year of Pepsi's sponsorship of the NFL and the 24th year of presenting the Rookie of the Week and Rookie of the Year awards.
Why It's Important?
The Pepsi Zero Sugar NFL Rookie of the Week award highlights emerging talent in the league, providing recognition and encouragement to new players. This initiative not only engages fans by allowing them to participate in the voting process but also helps to build the profiles of young athletes. The award can significantly impact the careers of these players by increasing their visibility and marketability. For the NFL, this partnership with Pepsi strengthens brand loyalty and enhances fan engagement, crucial for maintaining the league's popularity and commercial success.
What's Next?
Following the announcement of the Week 9 winner, the NFL will continue to nominate players for the Rookie of the Week throughout the season. At the end of the regular season, six players will be nominated for the Pepsi Zero Sugar NFL Rookie of the Year honors. Fans will have the opportunity to vote for the Rookie of the Year on the NFL's website throughout January. This ongoing engagement will keep fans invested in the performance of rookie players and maintain interest in the league's future stars.
