What's Happening?
Performance artist Marina Abramović has unveiled 'THE BUS' at the World Economic Forum in Davos, a project designed to encourage world leaders to take a digital detox. Collaborating with curator Mirjam
Varadinis, Abramović's work invites participants to disconnect from technology and engage in a meditative experience. 'THE BUS' serves as a mobile sculpture and meditation capsule, offering a space for reflection amidst the high-intensity environment of the forum. Participants are required to lock away their digital devices and are guided through exercises from the Abramović Method, promoting presence and mindfulness.
Why It's Important?
In an era dominated by constant connectivity and digital speed, 'THE BUS' offers a counter-narrative by emphasizing the importance of slowing down and reflecting. By targeting global leaders at Davos, the project aims to influence decision-makers to consider the value of mindfulness and presence in their personal and professional lives. This initiative highlights the growing recognition of mental health and well-being as critical components of effective leadership and decision-making.
What's Next?
Following its debut at Davos, 'THE BUS' is set to travel to Zurich and other locations, expanding its reach and impact. The project will continue to offer digital detox experiences, with a focus on mental health, particularly among adolescents and young adults. Abramović plans to tailor the content of 'THE BUS' to different audiences, promoting mindfulness and reflection across diverse cultural contexts.
Beyond the Headlines
The project challenges the pervasive performance mindset that prioritizes productivity over well-being. By advocating for digital detox and mindfulness, 'THE BUS' encourages a cultural shift towards valuing mental health and presence. This initiative could inspire similar projects and discussions around the role of technology in our lives and the importance of balancing connectivity with reflection.
