What is the story about?
What's Happening?
New Metric Media, known for producing 'Letterkenny' and 'Shoresy,' has acquired Kelly&Kelly, a comedy podcast studio. Founded by Chris and Pat Kelly, Kelly&Kelly has produced content for major platforms like CBC and Audible. The acquisition allows New Metric Media to diversify its offerings and collaborate across various media formats, including TV, film, and podcasts. Kelly&Kelly will expand into video podcasting and unscripted content, joining New Metric's Stand-up & Podcast division.
Why It's Important?
The acquisition signifies a strategic expansion for New Metric Media, enhancing its ability to produce diverse content and reach broader audiences. It reflects the growing importance of podcasts in media consumption and the potential for cross-platform collaborations. The move positions New Metric Media to leverage creative talent and innovative storytelling, potentially influencing trends in entertainment production.
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