What's Happening?
Sheraton Hotels & Resorts has launched the 'Goodnight Room' campaign, inspired by the children's book 'Goodnight Moon.' The campaign, developed with Wieden+Kennedy New York, features a narrative of a working
mother recounting her day from a Sheraton hotel room. It includes a themed suite at the Sheraton Boston Hotel, designed to reflect the book's world, and offers unique guest experiences.
Why It's Important?
This campaign highlights Sheraton's efforts to transform its brand identity by connecting with guests on an emotional level. By drawing inspiration from a beloved children's book, Sheraton aims to create memorable experiences that resonate with families and travelers. This approach can enhance brand loyalty and differentiate Sheraton in the competitive hospitality industry.
What's Next?
Sheraton's campaign includes a Marriott Bonvoy Moment, allowing members to bid on exclusive experiences. The campaign's success could lead to similar initiatives across other hotel brands, emphasizing the importance of storytelling and emotional connections in hospitality marketing.
