What's Happening?
Enterprises are increasingly purchasing third-party enterprise AI software through hyperscaler cloud marketplaces, with sales expected to grow from $30 billion in 2024 to $163 billion by 2030. This surge is driven by the demand for agentic AI and strategic cloud commitments. Hyperscaler platforms like AWS, Microsoft Azure, and Google Cloud are becoming central hubs for enterprise software procurement. The trend reflects a shift towards centralized cloud platforms and a growing trust in these major providers. Channel partners are playing a crucial role, facilitating 60% of deals and evolving into AI solution providers within these ecosystems.
Why It's Important?
The growing reliance on hyperscaler marketplaces for AI software signifies a major shift in enterprise IT strategies. This trend highlights the increasing importance of AI in business operations and the role of cloud platforms in facilitating access to advanced technologies. Enterprises benefit from the scalability and flexibility offered by hyperscaler platforms, while vendors gain exposure to a broader customer base. The rise of agentic AI and cybersecurity as key growth drivers underscores the critical role of technology in addressing modern business challenges. This development could lead to increased competition among hyperscalers to attract enterprise customers.
What's Next?
As enterprises continue to embrace hyperscaler marketplaces, the role of channel partners is expected to expand. By 2030, these partners will facilitate nearly 60% of all marketplace transactions, helping enterprises manage their cloud commitments and providing expertise across the customer lifecycle. The competition among hyperscalers to dominate the AI software market is likely to intensify, with each platform striving to offer the most comprehensive and innovative solutions. Enterprises will need to navigate this evolving landscape to maximize the benefits of their cloud investments.
