What's Happening?
MUFG Pension & Market Services has been recognized with the Australia Brand Experience of the Year - Financial Services award at the Asian Experience Awards 2025. The company completed a comprehensive global rebrand in just six weeks, following its acquisition in May 2024. This rebrand unified various sub-brands and products under the MUFG name, involving over 7,000 internal assets and 115 signage elements. The rebrand also included a new global website and a complete overhaul of the MUFG Retirement Solutions portfolio, consolidating over 100 products into six brand portfolios.
Why It's Important?
The rapid rebranding effort by MUFG Pension & Market Services demonstrates the company's commitment to establishing a cohesive global identity and enhancing its market presence. This strategic move not only strengthens the brand's connection with employees but also ensures a consistent experience for clients and stakeholders. The award highlights the effectiveness of the rebrand in aligning the company's diverse offerings and improving its competitive edge in the financial services sector. Such initiatives can lead to increased customer loyalty and market share.
