What's Happening?
Jordan Brand is set to release a new Air Jordan 1 Low 'Somos Eternos' in celebration of Diá de los Muertos, or Day of the Dead. The sneaker features a unique design with a cobblestone-textured Swoosh, pink and gray finishes, and perforations for added dimension. The shoe incorporates pink accents on the laces and outsole, with blue overlays and cream underlays. The design includes metal ring eyelets and a black insole with a skull and flower graphic. The sneaker is expected to be available through the Snkrs app and select retailers, priced at $135.
Why It's Important?
The release of the Air Jordan 1 Low 'Somos Eternos' highlights the cultural significance of Diá de los Muertos and Jordan Brand's commitment to incorporating cultural themes into its product offerings. This approach not only appeals to consumers interested in culturally themed products but also strengthens the brand's connection with diverse communities. The sneaker's unique design and thematic elements may attract collectors and enthusiasts, boosting sales and enhancing brand visibility. Additionally, the release underscores the importance of limited-edition and themed sneakers in driving consumer interest and engagement.
What's Next?
Jordan Brand may continue to explore culturally themed releases, potentially expanding its offerings to include other significant cultural events and celebrations. The success of the 'Somos Eternos' sneaker could lead to collaborations with artists and designers to create more unique and culturally relevant products. As the release date approaches, marketing efforts will likely intensify, with promotions on social media and through retail partners to maximize consumer interest and sales.
