What's Happening?
SEGA has launched a sale on Steam for its Like a Dragon and Yakuza franchises, offering significant discounts on nearly every game in the series. The sale, which runs until October 23, 2025, includes popular titles such as Like a Dragon: Infinite Wealth,
Like a Dragon: Ishin!, and Judgment, with discounts ranging from 45% to 80%. This promotion provides an opportunity for both new and returning players to explore the series' unique blend of crime, chaos, and drama.
Why It's Important?
The sale represents a strategic move by SEGA to boost engagement and sales for its long-running franchises. By offering substantial discounts, SEGA aims to attract new players and encourage existing fans to complete their collections. This could lead to increased visibility and popularity for the series, potentially driving future sales and expansions. The timing of the sale aligns with the release of new titles, maximizing consumer interest and market impact.
What's Next?
Players have until October 23 to take advantage of the discounts and explore the rich narratives and dynamic gameplay of the Like a Dragon and Yakuza series. SEGA may continue to leverage similar sales strategies to maintain consumer interest and drive long-term growth for its franchises.
Beyond the Headlines
The sale highlights the growing trend of digital game distribution and the importance of strategic pricing in attracting and retaining players. SEGA's approach may influence other developers to adopt similar tactics, shaping the future of game marketing and distribution.
