What's Happening?
The 2025 Ultras Awards ceremony in Dubai celebrated the world's leading hotels, airlines, and travel destinations, as voted by members of the GHA DISCOVERY loyalty program. Capella Bangkok was named 'Hotel
of the Year,' and Capella also received the 'Luxury Brand of the Year' title. Other winners included Viceroy at Ombria Algarve as 'Best New Hotel' and The Leela Palace Udaipur as 'Best Sustainable Hotel.' Emirates Airline was recognized as 'Best Airline in the World,' with Dubai International Airport named 'Best Airport.' The awards reflect the preferences of millions of travelers, highlighting excellence in hospitality and travel.
Why It's Important?
The Ultras Awards serve as a benchmark for excellence in the luxury travel industry, influencing consumer choices and industry standards. Recognition at this prestigious event can enhance the reputation and visibility of winning brands, attracting discerning travelers and boosting business. The awards also underscore the importance of sustainability and innovation in travel, encouraging industry leaders to adopt practices that meet evolving consumer expectations. As travel continues to recover and grow, the awards highlight destinations and brands that set the standard for quality and service.
Beyond the Headlines
The recognition of sustainable hotels and innovative travel experiences at the Ultras Awards reflects a broader shift towards responsible tourism. As travelers increasingly seek meaningful and eco-friendly options, the industry is adapting to meet these demands. The awards highlight the role of loyalty programs in shaping consumer preferences and driving business success. By celebrating excellence, the Ultras Awards contribute to the ongoing evolution of the travel industry, promoting practices that benefit both travelers and host communities.
