What is the story about?
What's Happening?
Sara Woodhull, a native of Dayton, Ohio, has been serving as the Major Gift Officer at WYSO, a public radio station. With over 20 years of experience in major gift fundraising, Woodhull has worked with two universities before joining WYSO. Her role involves developing relationships with individuals and families passionate about supporting the station. Woodhull's career journey includes a transition from banking to fundraising, driven by her desire to make a difference and engage with the community. She emphasizes the importance of unbiased news and music in attracting donors to WYSO.
Why It's Important?
Woodhull's work at WYSO underscores the critical role of major gift officers in sustaining public radio stations. By fostering connections with donors, she helps ensure the station's ability to provide quality news and music programming. Her approach highlights the significance of understanding donor passions and aligning them with the station's mission. This model of fundraising is vital for non-profit media organizations facing financial challenges, as it enables them to maintain operations and expand their reach. Woodhull's experience reflects broader trends in philanthropy and community engagement within the media sector.
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