What's Happening?
As 2025 concludes, fans of the popular children's series 'Bluey' are set to receive a new form of entertainment with the release of a video game titled 'Bluey’s Quest for the Gold Pen.' This game, developed
by Ludo Studio and Halfbrick Studios, is scheduled for release on the Apple App Store in December, followed by a Google Play release in early 2026. The narrative concept for the game was crafted by Joe Brumm, the original creator of the 'Bluey' series, marking one of his final contributions to the franchise following his announcement to step down after 'Bluey: The Movie.' The game promises an interactive, family-friendly experience where players can engage in adventures with Bluey and Bingo, inspired by episodes like 'Dragon' and 'Escape.'
Why It's Important?
The release of 'Bluey’s Quest for the Gold Pen' signifies a pivotal moment for the 'Bluey' franchise as it transitions beyond the direct involvement of its creator, Joe Brumm. This development is crucial for maintaining the series' momentum and expanding its reach through interactive media. The game offers a new way for fans to engage with the beloved characters, potentially broadening the audience and sustaining interest in the franchise. It also highlights the growing trend of popular television series expanding into the gaming industry, providing new revenue streams and fan engagement opportunities.
What's Next?
Following its initial release on mobile platforms, 'Bluey’s Quest for the Gold Pen' is set to expand to major gaming consoles, including PC, Nintendo Switch, PlayStation 5, and Xbox Series X|S, later in 2026. This expansion could attract a wider audience and further solidify 'Bluey' as a versatile franchise. The transition of the series into gaming may also prompt other children's shows to explore similar avenues, potentially influencing the broader entertainment industry.
